The LG Group is South Korea’s third largest conglomerate, or chaebol, produces a range of products in three specific areas, covering the professional and consumer electronics to industrial chemicals and household, with 149 offices in more eighty countries. The group is in chemistry, working electronics, telecommunications and services.

Today, they employ thousands of people and their property consists of fifty to one company, with nine in electronics, chemicals, eight and thirty four in telecommunications, with offices worldwide. Its original name was The Lucky Chemical Industrial Corporation, and was the first Korean company in the plastics industry in 1952. While expanding its plastics business, the company moved into electronics with a new brand in 1958.

In 1959, the company produced the first radio station in South Korea. Recently, the electronics have been produced under the label, while chemicals, mainly household items remain as toothpaste and cleaning products which are marketed under the brand name. In 1995, however, was his arm electronics, something completely different, renamed to better compete on Western markets. Recently the company has combined its marketing slogan that has become well known. In January 2009, they were one of only a handful of companies to a domain name to two letters on the Internet.

Many companies can not simply with a name of two-letter domain, because it is not their company name to shorten it as easy as others. Today, their company is the second largest manufacturer of televisions and the third largest manufacturer of mobile phones. Interestingly, while many phone makers seek to create their software platforms and handsets to diversify, they decided to continue to provide core operating systems for the foreseeable future, so for custom-made devices. The Company has decided not to others, but expects that the operating system of origin to its main platform for the vast majority of models.

This strategy is an officer of both companies to improve their respective shares in the fields of the entire mobile market. The pact comes at an important time for both companies. In the past, mergers were beneficial to both parties. The agreement also would allow for joint research and development teams in creating phones with powerful features available through the close integration between hardware and software (no accident similar to that of other smartphones on the powerful target market), as well as joint marketing effort with different prices in the world.

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